About the Phenomenon

Sexually explicit nude calendars backfire on charities | Daily Telegraph
[2008-12-09] New research by Dr Pamela Turton-Turner, of the University of Tasmania, found being funny and not revealing too much was the key to acceptance and success.
Dr Turton-Turner studied dozens of nude fundraising calendars from around the world for her pHD thesis entitled Naked Charity.
She found naked charity calendars lay bare attitudes towards nudity just as much as they do local identities raising funds.