Monday, July 07, 2008

Women of UW

The idea of a UW calendar came from a group of about five business students enrolled in "Entrepreneurship: Creating a Company." The two-quarter-long class requires students to form companies, write a business plan, pitch the idea to real investors and use investors' money to launch their business. [Daily of the University of Washington.]
The group's initial business plan: Produce both "Men of the UW" and "Women of UW" calendars with photographs of cute college students and sell them on campus.

But after conducting a little market research -- surveying business experts and potential buyers who would shell out $15 for a 2007-2008 calendar -- the team of budding entrepreneurs found little demand for the men's version.

"The men were much more into the idea. ... We probably got twice as many male models as female models," said Zachary Meissner, a UW junior and the financial officer of the group that created the calendar. "But at the same time, the males were also way more willing to purchase the product." [Seattle Post-Intelligencer.]
Well, duh.

The URL doesn't go anywhere useful (not surprising, the class must be done by now), so I presume that win, lose, or draw, the calendar is no longer available. I hope it worked out well for everyone involved.

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